You may have heard it said that this is the amount of time you have to get your content in front of the eyes of your website’s visitors before they start to bounce, or before you begin to lose money.
While this 2 second figure is indeed true, it doesn’t actually tell the whole story. Website speed is not a game of seconds. It is a game of milliseconds. A game in which a website that is interactive in a literal blink-of-an-eye quicker than yours will enjoy better user engagement, longer on-site times, superior search engine positioning; and, more income.
Now, more than ever, your website’s speed is absolutely critical to your site’s User Experience; and, your WordPress site’s ultimate success or failure:
- Google found that a 500ms slowdown equals 20% decrease in ad revenue.
- Amazon finds a 100ms slowdown – one tenth of one second – can mean a 1% decrease in revenue.
- Yahoo! found that a 400ms improvement in load time translated to a 9% increase in traffic.
- 27% of users say that visiting a slow site makes them likely to visit a competitor.
- Google is so committed to speed and User Experience that they are, right within their search results, experimenting with affixing a “SLOW” label to slower websites…
In this, the official WpFASTER WordPress Speed Optimization Course, you will not learn how to make your WordPress websites faster, but how to make them some of the fastest, most performant websites in the entire world. You will further be able to prove that they are.
This course includes everything you need to know, from theory to application: Basic, to intermediate, to advanced WordPress performance techniques and configurations; to troubleshooting and mitigating optimization issues; and, ultimately, the goods to produce the most incredibly fast WordPress sites on the Web.
And lest I forget, you are going to learn all of this and more without having to know or learn any code whatsoever.
My name is AJ McKay. I am the Managing Partner for WpFASTER and the instructor for the course. If you have a WordPress-powered website or blog and can see that this course will, in a very real way, pay you for taking & applying it, the Official WpFASTER WordPress Speed Optimization Course is for you!